Last updated: September 29, 2025
1. Objective
To ensure consistent, equitable, and deadline-compliant distribution of design-related tasks across the team, using HubSpot for task management and Ziflow for proofing workflows. This protocol also outlines the task intake process, individual designer capabilities, and escalation procedures.
2. Platforms in Use
- HubSpot – Primary tool for task assignment, prioritization, and deadline tracking
- Ziflow – For proofing workflows, version control, and client/internal revisions
- Slack – Channels used for internal communication, escalation, and clarification
3. Core Principles
- Deadline‑Driven: Priority is determined by client delivery timelines
- Skill Matching: Assignments align with each designer’s strengths and task types
- Load Balancing: Tasks are distributed evenly to maintain productivity and avoid burnout
- Cross‑Team Support: Designers support peers once their own queues are complete
4. Workload Allocation Process
4.1 Daily Task Intake
Reviewed by: Design Coordinator
HubSpot Task Review:
- Review all open tasks and sort by due date
- Prioritize rush or high priority flagged items from Account Managers
- Identify and categorize tasks by type: New Designs, Exporting, Grading, QC
- Confirm tasks are evenly distributed and aligned with capability matrix
Ziflow Workflow Review:
- Check Team Design tab to ensure proofs align with corresponding HubSpot tasks
(Note: Ziflow revisions do not require separate HubSpot tasks; these are managed via Slack threads)
- Review Pending Approvals tab for any dependencies (e.g., Team Stores, Vector Logos) that may block progress
• Navigate My Pending Proofs tab to check for any tasks needing workflow advancement (e.g., from 3.1 to 3.2 or 3.3, etc.)
4.2 Designer Capability Matrix
|
Designer |
Primary Capabilities |
Secondary Support |
|---|---|---|
|
Elena |
- Uniform Designs |
- Team Stores |
|
Ryan |
- Uniform Designs |
- Team Stores |
|
Stefan |
- Vectorized Logos |
- Signature Pro Hat |
|
Emman |
- Vectorized Logos |
- Uniform Designs |
|
Dan |
- Vectorized Logos |
- Exporting |
|
Arash |
- Vectorized Logos |
- Production Export (Smack) |
|
Brandon |
- Uniform Designs (Smack) |
- Production Export (Smack) |
|
Klara |
- Revisions |
- Uniform Designs |
|
Luka |
- Brand Guidelines |
- Revisions |
Primary Capabilities: Tasks a designer handles independently and efficiently
Secondary Support: Tasks a designer can assist with when their primary queue is clear or if support is needed
4.3 Design Task Assignment Priorities
0. Vectorized Logos
| Primary Designers | Secondary Designers |
| Emman Stefan Arash Dan |
Ryan Elena |
1. Brand Guidelines
| Primary Designers | Secondary Designers |
| Luka |
N/A |
2. Team Store
| Primary Designers | Secondary Designers |
| Emman Stefan |
Ryan Arash Elena Dan |
3. Uniform Package
| Primary Designers | Secondary Designers |
| Elena Stefan Arash Dan |
Ryan Emman Klara |
4.0. Apparel Collections
| Primary Designers | Secondary Designers |
| Stefan |
N/A |
4.1. Custom Apparel Collections
| Primary Designers | Secondary Designers |
| Ryan |
Elena |
5. Signature Pro Hat
| Primary Designers | Secondary Designers |
| Elena Ryan Arash |
Stefan Emman Dan |
6. Signature Duffel Bag
| Primary Designers | Secondary Designers |
| Elena Ryan Arash |
Stefan Emman Dan |
9. Signature Event Branding
| Primary Designers | Secondary Designers |
| Elena Ryan Arash |
Stefan Emman Dan |
Exporting 3Ds
| Primary Designers | Secondary Designers |
| Emman Stefan |
Dan |
Grading
| Primary Designers | Secondary Designers |
| Elena Ryan |
Luka |
QC
| Primary Designers | Secondary Designers |
| Elena Ryan |
Luka |
Signature Media
| Primary Designers | Secondary Designers |
| Ryan |
|
3.4.1 SMACK Uniforms
| Primary Designers | Secondary Designers |
| Brandon |
Arash |
3.4.2 SMACK Exporting
| Primary Designers | Secondary Designers |
| Ryan |
Arash |
4.4 Task Distribution Logic
|
Priority |
Criteria |
Assignment Rule |
|
1. Rush/Urgent |
Tasks due within 24 hours or tagged “Rush” |
Assign to designer with matching skillset and/or lowest load |
|
2. Nearing Due |
Tasks due within 1–2 business days |
Prioritize by deadline proximity and open capacity |
|
3. Revisions |
Proofs marked “Needs Changes” in Ziflow |
Tag designer on Slack using format: @Designer V.# Revision (e.g., @Elena Dumitru V.1 Revision) |
|
4. Queue Support |
After a designer has completed their own revisions/tasks |
Assist peers with revision queues and overdue tasks as needed |
5. Daily Capacity Guidelines (Per Designer)
|
Task Type |
Max Tasks per Day |
|
New Designs |
1–3 |
|
Order Updates/Revisions |
2–4 |
|
Exporting |
2–5 |
|
Grading |
2–5 |
|
QC |
3–5 |
Note: Actual capacity depends on task complexity. Designers should ideally not exceed 9 total tasks per day. Weekly adjustments to caps are encouraged based on volume and performance.
6. Escalation Process
- Designers should notify the Design Coordinator immediately if a deadline cannot be met
- Utilize Luka Bašić and Klara Barisic for additional revision support
- Explore options for overflow or reassignment with Designers
If needed, alert the Account Manager to adjust timelines or set client expectations.