---
title: How to Price Off Menu Products
description: How to price off-menu items for team store and bulk orders.
---

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3. [Off Menu Items](https://help.signaturelocker.com/support/account-manager?hsLang=en#off-menu-items)

# How to Price Off Menu Products

## Used when pricing limited time items or pop stores, bulk orders, and on-demand items outside of the base collection. You can price these using the Off-Menu Pricing Calculator found in the Product Pricing List to ensure consistent, margin-appropriate pricing across all program types.

#### What You'll Need Before You Price

**1. Product Cost** The base cost of the item. Pull from the [Product Pricing List](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1217277059#gid=1217277059) or supplier website.

**2. Decoration Cost** Account for all decoration plus applicable setup fees. See guidance below.

**3. Price Point vs. Premium Product** Determines which multiplier to apply.

**4. Bulk vs. On Demand** Determines which multiplier to apply.

---

#### Pricing Multipliers

| Program Type | Price Point | Premium |
| --- | --- | --- |
| **On-Demand (MSRP)** | 2.00 | 2.20 |
| **Bulk (T1 Discount)** | 1.80 | 2.00 |

#### Pricing Formula

> **Retail Price = (Product Cost × Multiplier) + Deco Cost**

Do not apply the multiplier to decoration, it already includes margin.

---

#### Setup Fees for Screen Print

Screen print setup fees are **$25 per color, per design** and must be included in your deco cost. Because setup fees are a flat charge spread across the order quantity, convert them to a per-unit cost before adding to deco.

 **Formula:**

> Total Setup Fee ÷ Order Quantity = Per-Unit Setup Fee
> 
> **Example — Bulk Price Point: Sport-Tek PosiCharge Tee (ST350)**
> 
> | Component | Details | Cost |
> | --- | --- | --- |
> | Product Cost | ST350 PosiCharge Tee | $4.13 |
> | Multiplier | Bulk Price Point | × 1.80 |
> | **Product Subtotal** | $4.13 × 2.00 | **$7.44** |
> | Decoration | Per-unit deco cost | $3.65 |
> | Setup Fee | $25 × 2 colors = $50 ÷ 100 units | $0.50 |
> | **Total Deco Per Unit** | $3.65 + $0.50 | **$4.15** |
> | **Retail Price** | $8.26 + $4.15 | **$11.59** |
> | **Rounded Retail Price** | Round to nearest whole dollar or .95 (use common sense!) | **$12.50** |
> 
> #### Custom Off-Menu Items
> 
> Custom off-menu products require a master to be designed for client review before moving forward.
> 
> **Before You Price:**
> 
> 1. Check the **Custom Off-Menu Products sheet** in the Product Pricing List to see what masters are currently available.
> 2. If your product isn't listed, either consider an alternative product or reach out to your **Ticket Manager** for lead times on building a new master.
> 
> **Pricing Custom Decoration:**
> 
> - Treat customization as a **second decoration location** when calculating deco cost.
> - If screen printing a **reversible product**, charge for **both sides** — do not treat it as a single location.
> 
> **Jersey Numbers via Screen Print:**
> 
> - MOQ of **24 units**
> - **$7.00 per location** regardless of quantity
> 
> #### Best Practices
> 
> - For **on-demand programs**, confirm whether the off-menu item is available through FE (See Product Selection Article) or will be offered as a Pop-Up.
> - For **bulk/team orders**, ensure inventory is available in requested sizes at the time of quoting.
> - Always document off-menu pricing in HubSpot on the relevant deal record.
> - If you're unsure whether a product qualifies as price point or premium, check with a teammate.
> 
>  
> 
> #### LINKS
> 
> Product Pricing List
> 
> [Off Menu Calculator](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1217277059#gid=1217277059)
> 
> [Screen Print Costs](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1293855764#gid=1293855764)  
> [Embroidery Costs](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=492266312#gid=492266312)  
> [DTF Costs](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1524699407#gid=1524699407)
> 
> [Performance Flex Plus Costs](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1057486775#gid=1057486775)  
> [Rubber Patch Costs](https://docs.google.com/spreadsheets/d/1V4WwshExvlNnx10A4DSJBKX__Tt-t_Din8L2kHHZ5nU/edit?gid=1439700775#gid=1439700775)
> 
> Knowledge Base Articles  
> [Off Menu Product Selection Guide](https://help.signaturelocker.com/support/off-menu-product-selection?hsLang=en)
> 
> [Off Menu Decoration Methods & Design Placements](https://help.signaturelocker.com/support/check-decoration-methods-placements-for-off-menu-products?hsLang=en)
> 
> [How to Submit an Off-Menu Apparel Collection Ticket](https://help.signaturelocker.com/support/step-by-step-tutorial-how-to-submit-an-off-menu-apparel-collection?hsLang=en)

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